A gallery’s digital presence should reflect the same level of professionalism, curation, and trust that collectors experience when they walk through your physical doors. Your website, online communications, and digital materials are often the first impression collectors, artists, and institutions have of your gallery. When done well, they reinforce credibility, communicate your vision, and support sales both in and beyond your immediate community.
I work with galleries to create cohesive, intentional online ecosystems that support daily operations, exhibitions, and long-term growth. This includes helping galleries present artists clearly, organize information effectively, and create digital touchpoints that feel considered rather than rushed. Strong digital foundations allow galleries to operate more efficiently while maintaining a polished and consistent public presence.
Beyond visibility, an effective online presence supports collector relationships. Clear, up-to-date websites, thoughtful email communication, and well-executed digital materials make it easier for collectors to stay engaged, informed, and confident in their purchasing decisions. These tools extend the gallery experience beyond opening nights and appointments, keeping collectors connected year-round.
Whether refining an existing platform or building from the ground up, I help galleries approach their online presence strategically—ensuring it aligns with their programming, supports their artists, and strengthens their position in an increasingly global art market.
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