One of the biggest challenges artists face is finding the balance between making the work they want to sell and managing the business required to support it. Your time is constantly pulled in multiple directions—building and maintaining a website, staying active and engaging on social media, communicating with collectors through email marketing, and photographing and editing your artwork for all of the above. All of this can quickly take away from valuable studio time.

Before you begin marketing yourself, it’s essential to get organized and build a strong infrastructure behind your art business. When the foundation is in place, everything else becomes more manageable and far more effective. I work closely with artists to help clarify goals, establish systems, and create realistic guidelines that keep the business side running smoothly—so you can focus more confidently on your work.